Cutco corporation Case Study Example | Topics and Well Written Essays - 500 words

Cutco corporation - Case Study Example Proper marketing is very important in making sure that information reaches the appropriate target group and gives appropriate information about the organization and what it is about. The situation analysis gives information that the cooperation may require to take on a different form of advertisement. Considering a SWOT analysis of the situation combined with the 5Cs of marketing the following can be concluded. The method of advertisement that is currently in used is based on basic factors. One of this methods is the use of social media to advertisement is the use of social media in order to recruit sales persons and gain more customers. This method helps others become aware of the Cutco Company and how their products are helpful. However, there needs to be a clearer description of the material they sell and their use. What is highly required is that the organization is able to balance between the use of directness and the promotions of their cutlery to other unknown regions. There needs to be brand recognition among the alternatives offered before the customer. Factors such as brand personality are very important in establishing an emotional connection between the customer and the particular product that they need. Therefore, the Cutco Company should attempt to find a method that will enable their product lead to a sort of connection to their customers. This will promote the attachment that the customers will have with their products and even lead to more sales for the company. The chosen alternative is much helpful to the organization in that for one, they will have earned the loyalty of the customers. Therefore, each time the customer goes to purchase cutlery, they will prefer the cutlery made by this company. The other factor is that promoting brand personality will also promote the awareness about this product as people recommend to each other the cutlery by this company. As a result, there will be more sales and more revenue being earned by the